We're the team behind Launch Queue

We're a small team based in Scandinavia. Our days are shaped by long winters, strong coffee, and a shared belief that tools should be calm, clear, and fair.

Launch Queue started from a simple frustration. We kept running into waitlist tools that felt overly complicated or surprisingly expensive for what they actually did. We wanted something simpler. Something honest. So we built it ourselves.

What we believe

We believe good tools should get out of your way. You shouldn't need a tutorial to create a waitlist. You shouldn't wonder what you're paying for. And you definitely shouldn't feel overwhelmed by features you'll never use.

That's why Launch Queue does one thing, and tries to do it well: it helps you build momentum for whatever you're launching—a product, an event, a new store, a creative project.

Who we're building for

We built Launch Queue for people like us—founders, creators, small teams, and agencies who need a reliable way to collect interest and stay connected with their audience. People who value simplicity over complexity and honesty over marketing speak.

Whether you're launching your first product or your tenth campaign, we want Launch Queue to feel like a trusted tool you can rely on.

Our promise to you

One plan with everything included. No hidden fees. No usage caps. No surprise charges. A 14-day free trial so you can try before you commit. And real humans answering your emails—we read every message ourselves.

We're not chasing growth at all costs. We're building a sustainable business that we're proud of, one that treats customers the way we'd want to be treated.